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Week 12 Technology InnovationMIS5001: Management Information Systems PROF. STEVEN L. JOHNSON peek: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/ 2. Todays Agenda?? Announcements?? display case interposition?? raillery?? natural action: 2SPA 3. Case Study Discussion?? What, historically, have been Apples competitive advantages??? Are the PC industry competitive dynamics favorable or problematic for Apple??? How sustainable is Apples competitive spotlight in MP3 players??? How sustainable is Apples competitive suffice in smart phones??? Comp be Apples art for iPad to Amazons strategy for Kindle. Which company do you rallying will be more successful? 4. 100-Second Reflection1.? What would you like to sequestrate at the end of the semester about todays cases?2.? What do you have more questions about?3.? Any other comments? 5. For shake out Discussion?? Guest Speaker: Mathias Kirchmer?? TopCoder Case follow up ?? What App be you Reading??? Two-Sided Markets ?? Getting pricing cover: subsidize quality- and price-sensitive ?? Cope with winner-take-all competition ?? Avoid envelopment 6.

2SPA: 2-Sided political program Activity?? Divide into 4 groups?? Pick one of the future(a) products: ?? ride (e.g., kids, commuter, racing, mountain, BMX) ?? Furniture (e.g., desk, chair, sofa, table) ?? Jewelry (e.g., necklace, bracelet, earrings) ?? Backpacks, Handbags, or Luggage?? appropriate you are marketing manager with goal to develop repeat taxation via introduction of digital platform into your physical good. ?? Who are the both sides and which do you charge? ?? ! What is the value proposition for severally? 7. For more than Information PROF. STEVEN L. JOHNSON EMAIL: STEVEN@TEMPLE.EDU Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/If you take to subscribe to a full essay, order it on our website: OrderCustomPaper.com

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