Emotional Branding Essay -- Marketing

Introduction The notion of distinguishing as we progress to come to know it has evolved noticeably over the years as transformations within marketplace deem opened up doors for innovative branding approaches and contributions,in increment to this one could arguably say that most of these changes can be attributed to a shift within the mindset of the consumer as the emergence of various segments and designate markets has brought about a current set of motivations and expectations when it comes to effectively creating and sustaining profitable relationships surrounded by a brand and its desired consumer . One cannot deny the fact the transactions leading up to the present decade have played a role in the visible shift from an industrially driven scrimping to a one where the consumers be placed in the drivers seat.That being say the branding landscape has become increasingly competitive as advanced brands and products are being launched frequently thus making it difficul t for brands to not only connect with consumers but to also distinguish what differentiates them. As a result brands are now left with the task of finding new methods of gaining favour amongst their desired consumers in order to create meaningful connections. We are clearly dealing with a completely different set of value today than 5 years ago. Speed has replaced stability intangible assets have become more valuable than tangible objects. The traditional supply and demand economic models are being completely revaluated.(Gob, 2001)In aid of this writer Kevin Roberts describes the journey from products to trademarks to consumers to brands a series of steps that have a levelheaded effect on how businesses deal with consumers and how people deal with brands.In his allow Lovemarks The ... ...Bibliography http//www.mikesaunders.com/2011/02/28/generation-y-in-south-africa-a-short-study/Cook, G Erwin, K Carmody, P Enslin, C (2010) How healthy is your brand?, in The Encyclopedia of B rands and Branding 2010, (pending publication)Gobe, M. 2001. Emotional branding The new substitution class for connecting brands to people. New York Allworth PressHowe, N & Strauss, W (2007) The Next Twenty long time How Customer and Workforce Attitudes Will Evolve. Harvard Business Review . Julygilded ed, p. 41-52.Roberts , K ( 2005 Lovemarks The future of beyond brands Howe, Neil Strauss, William 2000. Millennials Rising. New York Vintage Books.http//thinking-brands.blogspot.com/2009/10/customer-based-brand-equity-model-cbbe.html Cyndi special K glass http//www.dmsolutions.com/blog/get-emotional-about-your-branding/ March 14, 2012